Logo & Identity System
Made at Wolff Olins
Creative Director: Daniel Renda
Associate Creative Director: Jess Yan
Motion Designer: Draeger Gillespie & Jason Chen
Designers: Colin Kinsley, Nicholas Samendinger
Identity & Packaging
Made at Mother Design
with Jess Yan
Since its founding in 2012, Instacart has made online grocery shopping affordable and accessible to people across the U.S. and Canada. Recognized as one of Silicon Valley's rising stars, the company has grown continuously for ten years, steadily expanding its retail partnership roster, relationships with CPG brands, network of personal shoppers, and customer reach.
The pandemic represented a critical inflection point for Instacart and grocery industry at large, as consumers rapidly took their shopping habits online. This period of skyrocketing growth and expanding partnerships also ushered in a new wave of competition. Instacart needed to quickly evolve its brand and business, and further stake a claim as the leading grocery technology company in North America.
In this time of growth, an expanding business model, and new leadership team, we partnered with Instacart to reimagine their brand and cement their position as a beloved and trusted partner helping people get what they need delivered so they can live the lives they want.
Vanessa Hopkins 2022