Bodily
Identity & Packaging
Made at Mother Design
Design Director: Jess Yan
Motion Designer: Yaya Xu
Bodily
Identity & Packaging
Made at Mother Design
with Jess Yan
Bodily believes that when it comes to women’s bodies and the physical changes they experience, the things that no one talks about are the ones that need the most attention. With an initial focus on birth and pregnancy recovery, the Bodily team set out to build a content and direct-to-consumer platform of educational resources and modern products backed by clinical research.
Our visual language strategically did away with photography in favor of a more universal graphic language, employing a rich palette of hues and tints paired with a robust design system of shapes built on a custom grid. Like real life, our shapes are sometimes round and sometimes rough around the edges.
Vanessa Hopkins 2022