Callen-Lorde is a LGBTQ public health center located in New York City. For almost 50 years, the organization has been a revolutionary leader in the LGBTQ health space, providing excellent comprehensive health services free of societal judgement and patients ability to pay.
Moved by their decade long contributions to the city and the LGBTQ community, we partnered with Callen-Lorde to create a new identity that could speak to the spirit and vibrancy of the historic organization and its patients and help to differentiate it within the public healthcare space.
Drawing inspiration from the guerilla marketing that came from the AIDS crisis of the 1980s, we created a bold and colorful identity system to work across every touch point. From their website to promotional materials, the new identity deliberately shies away from traditional corporate branding and works to modernize the organization’s public face, while maintaining a deep consideration to the history of the community and its values.
An ongoing campaign aimed at encouraging the public to raise their voice and exercise their right to be heard on current political and social issues.
We created mobile, custom phone booths with a built-in digital interface that lets users direct dial the congressional office for their district and provides a step-by-step guide and script to walk users through the conversations about a handful of current political issues on both sides of the spectrum. The booths will travel to a variety of neighborhoods and events to raise awareness about the efficacy of contacting government officials.
This project was created at Mother Design with Matt Van Leeuwen
NYXL is the first eSports team to call New York home. As one of the contenders in the new city-based Overwatch League, our challenge in branding the new team was to be unmistakably New York while being true to the diverse and devoted Overwatch fanbase, which had just reached 35 million players worldwide.
We found inspiration in a shared spirit of heroic optimism, something essential to New York—a city challenging anyone to prove they have what it takes—and Overwatch, a game built on inclusivity and empowerment. The idea of working together and relentlessly reaching higher informed everything we created.
The name Excelsior means ‘ever upward’, and the iconic shorthand NYXL evokes the place of bigger buildings, bigger dreams, more hustle, and more soul. The visual identity marries the raw power of the city with the energy and rhythm of its streets, subways, and sidewalks.
This project was created at Mother Design with Jess Yan, Ross Gendels and Matt Van Leeuwen
New mothers in the U.S. often feel forced to leave their jobs without adequate maternity leave policies: This can leave moms with résumé “gaps” once they begin looking for new jobs.
Moms often avoid discussing the gap, which can have potential employers guessing and may cause qualified moms to be overlooked. Some studies have shown that mothers who explain these gaps clearly are less likely to be passed over for opportunities.
This project was created at Mother Design with Victoria Herrera and Matt Van Leeuwen
This is a direction for a pitch for a Google Play campaign. The idea is to take the Google Play symbol and create an isometric grid out of it. With this grid you can draw anything from 3D-type, to patterns, to shapes.
At your age is an interactive book that explores the transition into "The real world" after graduating college. It uses a normally very child-like medium and asks very serious pressing questions about the readers future. The combination of the two explores their stark contrast and asks how they can exist together.
I created this set of publications in response to the objectifying nature of American Apparel advertisements. The publications are divided into two parts, one typographic and one photographic and separate the ads headlines and images.
When the text and images are isolated and removed from their environments it becomes unclear as to what American Apparel is selling- clothing or women.
Identity & publication created for the Masters of Fine Arts exhibition at the University of Connecticut. This project was created in collaboration with designers Franklin Canales and Nikki Erin.
Dog Treasure is a monthly subscription service for dog lovers. Each month a box of new toys and treats is delivered to your door that is tailored to meet your dogs chewing needs. There is also a birthday box that comes on your dogs birthday equipped with all the makings for a puppy-party.
Photographer: William Lanzoni
N1 is a collaborative publication created by 12 University of Connecticut graphic design students. The publication was created in response to our study abroad experience in London. Each student was given a full spread and asked to visually represent their time spent in London.
ROAR is the annual Pride Party hosted by Callen-Lorde. The party takes place in the Central Park Zoo and marks the start of Pride Month in New York City. The festivities are suited for all ages and families alike. This project was created in collaboration with the design team of Mother Design.
- Illustration of elements and characters
- Wordmark Design
- Pattern Design